Weblogs, Inc. : $200 - $3000 a day with Google AdSense.

Here is a story which proves us that blogging with Google Adsense can make money.

Weblogs, Inc. is a publishing consortium of 100 independent bloggers who produce more than 1,000 blog posts a week across over 75 industry-leading blogs, including the popular consumer technology blog Engadget, luxury goods blog Luxist, and car-focused Autoblog. Written by experts and enthusiasts, each one has a distinctive following in its subject area. Readers are able to sort and search stories by topic, can engage in discussion via comments, and rank stories of interest to them. Collectively, Weblogs Inc. blogs get over 60 million pageviews a month. Bloggers are paid a stipend and also receive a portion of advertising earnings related to their blog(s).

Veteran publisher Jason Calacanis thought long and hard about how to support bloggers – and how to make this online business model work. "I was interested in making great content sustainable," recalls Calacanis. "Unfiltered content like blogs can be scary to some advertisers. But people who like unfiltered content are a special audience of early adopters, connectors, information junkies – they are keenly interested in everything they're reading – including the ads."
In September 2004, the fledgling site signed up for AdSense for content sites. The program appealed to him because the ads were contextual, boosting the value of the page content to his enthusiast audience of readers.

Challenge

After implementing AdSense, Weblogs blogs were earning only a couple hundred dollars a day from the program. "At first we didn’t really understand how to use it," Calacanis says, noting that "we thought of it as helping to pay some bills." But when over about six months' time AdSense revenues reached more than $1,000 a day, he says he realized that there was a significant opportunity in AdSense – if his team would invest the time in making it work even better.

Results

Calacanis and team began using AdSense channels to track performance. They increased the number of ads across pages, tried different ad unit sizes, creatives, colors, and placement locations. They tracked each of the changes by channel to determine if these adjustments resulted in increased revenues. "It is key to keep experimenting, and to study the results," he says.

"AdSense provides ads that are more like content than advertising," Calacanis comments. "They inform people." His team also witnessed a 10 to 20 percent jump in ad performance when they matched the ad colors to the site, recognizing the sophistication of the blog audience. "The ads are respectful of the user," he says.

"In the beginning, probably 1 percent of our revenue came from AdSense revenue," Calacanis recalls. But over time, and after testing and optimizing AdSense features, this revenue grew more - from $1,000 to $3,000 a day – a 200 percent increase. While he used to view AdSense as a way to use unsold ad space, today he considers it to be a primary source of revenue for his business.

He advises other publishers to be methodical about testing, experiment, and try one or two new things at a time: "Set goals for yourselves around traffic, number of ads shown, ads per page, number of clicks and as you optimize AdSense, the revenue will follow."

Get Your Money with Google Adsense

First of all, I hope you are not new with this word : Adsense. If you are, then you should speed up your online pace to follow so many people out there who have made $x,xxx, or maybe more, through this program.

Adsense is a program run by Google that places advertisements on a website. These ads are third-party’s called advertisers. If you have your own sites, you can easily sign up to Google Adsense and start placing the ads that Google gives you on your page(s). You, as the publisher, will get paid every time your visitor clicks the ads, or for each thousand ad appearances.

There are 3 types of Google Adsense :
1. Adsense for Content : Google will serve you with ad(s) which is related to the content of your site.
2. Adsense for Search : You will display on your site(s) a Google search box in accordance with the specifications provided by Google.
3. Referral : You will implement any Referral Buttons on page(s) in accordance with the specifications provided by Google. End users who click on a Referral Button will be directed to a Web page that may be hosted by Google.

As Google says on its official site, the Google ads you are able to display on your content pages can be either cost-per-click (CPC) or cost-per-1000-impressions (CPM) ads, while AdSense for search results pages show exclusively CPC ads. This means that advertisers pay either when users click on ads, or when the advertiser's ad is shown on your site. You'll receive a portion of the amount paid for either activity on your website. Although Google Adsense doesn't disclose the exact revenue share, its goal is to enable publishers to make as much or more than they could with other advertising networks.

The best way to find out how much you'll earn is to sign up and start showing ads on your webpages. There's no cost, no obligation, and getting started is quick and easy. You can sign up now from the AdSense home page at https://www.google.com/adsense .

Once you're a part of Google AdSense, you can view your earnings at any time by logging in to your account at https://www.google.com/adsense and clicking the Reports tab. You'll be able to see the total number of page and ad unit impressions, ad clicks, clickthrough rate, effective CPM, and your total earnings so you can get an idea of how well the program is performing for you and how much you can expect to earn over time in the program.

So far, Google Adsense has been a big money maker for many people who work online. Hurry up… join it!