Saturday, April 26, 2008

7 Steps to Get Your New Site Indexed in 24 hours

Michael Jensen wrote this article on Monday, 11/26/2007, and published it on http://www.webpronews.com/blogtalk/2007/11/26/7-steps-to-get-your-new-site-indexed-in-24-hours. You might find it interesting if you have a new site.

Most SEO’s will advise you to buy an existing site/domain (lots of age benefit), but there are times when you need to start from scratch with a fresh domain. It can sometimes take a couple of weeks to get a new domain indexed by Google (even longer to start ranking!). In order to
speed up the process of getting your site indexed quickly, even in 24 hours, follow the steps outlined below:

1) Create 5 pages of content
Skip the “under construction” page and write several pages of real content, at least a few paragraphs.

2) Create Internal Links to your Pages
Put the content in a template with a menu structure to make this step easier. You can find free templates at oswd.org and other places, at least to get started. Link to the content through the menu, and if you have a major landing page, link to it from the content of a page or two.

3) Tag on Social Bookmarking Sites
After just a few minutes to create an account with these sites you can submit a link to your site. This gives you an instant way for Google and other search engines to find your site because these social bookmarking sites get visited by the search engine bots (like the Googlebot) quite regularly. A few bookmarking sites to recommend: Del.icio.us, BlinkList,
StumbleUpon.com, and Furl. Make sure you tag them with common words, like those you find on their tag clouds (BlinkList has a good one, just scroll down on the page to see it).

4) Comment on popular and recent blogs (with your link)
Find 5 blogs that are fairly popular, relevant to your site, and have a recent blog post (last day or two). Read the post and add a comment that contributes to the discussion, including a link to your site in the URL field.

5) Create, Submit, and Ping your XML Sitemap
You can create a free XML sitemap here then upload the file to your site (just save it as sitemap.xml). Then ping Google with your sitemap by typing in the following URL in your browser, replacing the domain name with your own:

http://google.com/webmasters/sitemaps/ping?sitemap=http://www.mysite.com/sitemap.xml

Next, create an account with Google Webmaster Central, add your site, and submit your XML sitemap.

6) Install Google Analytics
Add Google Analytics (free) to your site. Don’t forget to verify your site with them to get the data collection started.

7) Run some Google Ads
Create an account with Google Adwords and start running some ads, even if its just for the domain name, company name, or some long tail keywords. Google has to go to your site because of their quality score, which includes “your landing page quality”. Just spend a couple of bucks and it can help jumpstart the indexing.

With these steps, you should see your site indexed fairly quickly. I can’t guarantee the 24 hours, but it is possible. At the very least it will speed up the indexing significantly (from weeks to days). Look for the “googlebot” to visit in your site analytics. Then look for your site to show up with Google by doing a search with the site: operator (for example, site:sphinn.com). Enjoy!

Sunday, April 20, 2008

Weblogs, Inc. : $200 - $3000 a day with Google AdSense.

Here is a story which proves us that blogging with Google Adsense can make money.

Weblogs, Inc. is a publishing consortium of 100 independent bloggers who produce more than 1,000 blog posts a week across over 75 industry-leading blogs, including the popular consumer technology blog Engadget, luxury goods blog Luxist, and car-focused Autoblog. Written by experts and enthusiasts, each one has a distinctive following in its subject area. Readers are able to sort and search stories by topic, can engage in discussion via comments, and rank stories of interest to them. Collectively, Weblogs Inc. blogs get over 60 million pageviews a month. Bloggers are paid a stipend and also receive a portion of advertising earnings related to their blog(s).

Veteran publisher Jason Calacanis thought long and hard about how to support bloggers – and how to make this online business model work. "I was interested in making great content sustainable," recalls Calacanis. "Unfiltered content like blogs can be scary to some advertisers. But people who like unfiltered content are a special audience of early adopters, connectors, information junkies – they are keenly interested in everything they're reading – including the ads."
In September 2004, the fledgling site signed up for AdSense for content sites. The program appealed to him because the ads were contextual, boosting the value of the page content to his enthusiast audience of readers.

Challenge

After implementing AdSense, Weblogs blogs were earning only a couple hundred dollars a day from the program. "At first we didn’t really understand how to use it," Calacanis says, noting that "we thought of it as helping to pay some bills." But when over about six months' time AdSense revenues reached more than $1,000 a day, he says he realized that there was a significant opportunity in AdSense – if his team would invest the time in making it work even better.

Results

Calacanis and team began using AdSense channels to track performance. They increased the number of ads across pages, tried different ad unit sizes, creatives, colors, and placement locations. They tracked each of the changes by channel to determine if these adjustments resulted in increased revenues. "It is key to keep experimenting, and to study the results," he says.

"AdSense provides ads that are more like content than advertising," Calacanis comments. "They inform people." His team also witnessed a 10 to 20 percent jump in ad performance when they matched the ad colors to the site, recognizing the sophistication of the blog audience. "The ads are respectful of the user," he says.

"In the beginning, probably 1 percent of our revenue came from AdSense revenue," Calacanis recalls. But over time, and after testing and optimizing AdSense features, this revenue grew more - from $1,000 to $3,000 a day – a 200 percent increase. While he used to view AdSense as a way to use unsold ad space, today he considers it to be a primary source of revenue for his business.

He advises other publishers to be methodical about testing, experiment, and try one or two new things at a time: "Set goals for yourselves around traffic, number of ads shown, ads per page, number of clicks and as you optimize AdSense, the revenue will follow."

How To Write A Good Content?

If you have your own blog, designing it in an interesting style is definitely a must. Your blog should be so attractive and professional-looking in order to make people enjoy their visit and feel homey there.

… but that’s not the main thing!!

You’ll never get loyal visitors until people find what they’re looking for in your blog. INFORMATION. And in fact, the information content is the main key to attract visitors. When useful information can answer visitor’s questions and are well-written in your site, then you have a chance to keep them there long enough and coming back the next day.

So how can you write your content well?
Nancy Jackson shares her tips about this question.

Good web content can always be described by these four adjectives.

1. Consistent. There’s nothing like inconsistency to make your Web site appear amateurish. Some businesses spell their own company names two or three different ways right on the home page. If your company name is written in all lower-case letters or with unique spacing, be sure you write it the same way every time. But don’t stop there; strive for consistency in all your content — from the use of abbreviations, fonts and numerals to the tone, style and voice of your copy. Having one person write all the content helps keep it consistent, but when this isn’t possible, at least try to have one person serve as editor. If several people are contributing to your site, develop a style guide to inform them of your rules for consistent content.

2. Clear. As in all writing, the goal of Web content is to communicate with an audience, and clarity is essential. Try reading your copy aloud before posting; hearing it out loud can help you determine whether it all makes sense. If possible, have one or two others read copy before posting it to the Web — and if your subject matter is technical or complicated, consider using an outside editor to help eliminate techno-speak.

3. Casual. The nature of the Web is more informal than many other marketing venues, so make sure your copy fits the medium. Your Web content should probably be more conversational than your traditional brochure or company presentation, and because many readers scan Web copy rather than reading it word for word, subheadings and bullets are helpful. In most cases, Web content should also be brief, making your points quickly without losing readers’ attention. However, many effective sites contain brief copy on the front pages with more detailed information available through additional links, which works to keep the attention of the general readership while offering more for those who want it.

4. Correct. Don’t confuse “casual” with “sloppy,” however. Correctness is still important, even on the Web, and errors in spelling, grammar, or facts will give most readers a negative impression of your company. Don’t just use spell check; read and re-read your copy before posting it, and if possible, get second opinions from those who know what they’re doing. There’s nothing wrong with being a bad speller, but there’s no excuse for refusing to double-check your work.

Thursday, April 10, 2008

What Is A Blog?

Blog is standing for “Web log”. Log, in its simplest meaning, is a record of events which is written chronologically. Think about a diary. If you have it, you’ll write down some notes about events you experienced on a certain day, headed with date and/or time on top of it. This note can also be about a continuation of events happened the time before. This writing activity will then continue to the next days. Diary is sample of a log.


So, blog or web log is a chronological record about a certain subject, which is kept, saved and shared in World Wide Web. A blog is usually designed with the latest entry on top and the previous entry underneath.


Blog is personal oriented.


What I mean is that the articles, or writings, on a blog are dependent upon how the blogger, people who owns or writes the blog, think about its subject. Thus, you can understand the blogger’s character by simply reading his/her articles and understanding the impression shown in his/her blog.


Subject of a blog could be very various. They range from a light topic, such as celebrity’s gossip, comics, or hobbies, to the more serious one like politic or military stuff. They’re too vast to mention. The other thing is that we can find blogs talking about very similar subject, but seeing the subject from a very different point of view. So it’s not strange if one blog really adores the president of USA, while another blog expresses to hate him very much. Just like I told you before, it depends on the mind of the blogger. You, as a visitor, are free to choose whichever you like.


The blogger would be online or offline very often to search updates of the subject in his/her blog from many resources. He/she then summarizes the information collected in his/her own opinion and write it down in his/her blog as a new entry / posting. This kind of “combining and summarizing” method causes the information in a (good) blog always has a deeper understanding and have a new vision.


There’re also bloggers who blog with their original content. These bloggers are either experts, well-experienced, or knowledgeable person, and therefore being considered as seniors by a blogger community. Or else, they might be so rich by making their blogs as a powerful money machine. You can find in the internet many rich bloggers in the world.


Blog can make money???


Yes, it can. Much… if you want, and work it hard. Many bloggers join Google Adsense and make good money through it. Please, refer to my article about Google Adsense.