Weblogs, Inc. : $200 - $3000 a day with Google AdSense.

Here is a story which proves us that blogging with Google Adsense can make money.

Weblogs, Inc. is a publishing consortium of 100 independent bloggers who produce more than 1,000 blog posts a week across over 75 industry-leading blogs, including the popular consumer technology blog Engadget, luxury goods blog Luxist, and car-focused Autoblog. Written by experts and enthusiasts, each one has a distinctive following in its subject area. Readers are able to sort and search stories by topic, can engage in discussion via comments, and rank stories of interest to them. Collectively, Weblogs Inc. blogs get over 60 million pageviews a month. Bloggers are paid a stipend and also receive a portion of advertising earnings related to their blog(s).

Veteran publisher Jason Calacanis thought long and hard about how to support bloggers – and how to make this online business model work. "I was interested in making great content sustainable," recalls Calacanis. "Unfiltered content like blogs can be scary to some advertisers. But people who like unfiltered content are a special audience of early adopters, connectors, information junkies – they are keenly interested in everything they're reading – including the ads."
In September 2004, the fledgling site signed up for AdSense for content sites. The program appealed to him because the ads were contextual, boosting the value of the page content to his enthusiast audience of readers.

Challenge

After implementing AdSense, Weblogs blogs were earning only a couple hundred dollars a day from the program. "At first we didn’t really understand how to use it," Calacanis says, noting that "we thought of it as helping to pay some bills." But when over about six months' time AdSense revenues reached more than $1,000 a day, he says he realized that there was a significant opportunity in AdSense – if his team would invest the time in making it work even better.

Results

Calacanis and team began using AdSense channels to track performance. They increased the number of ads across pages, tried different ad unit sizes, creatives, colors, and placement locations. They tracked each of the changes by channel to determine if these adjustments resulted in increased revenues. "It is key to keep experimenting, and to study the results," he says.

"AdSense provides ads that are more like content than advertising," Calacanis comments. "They inform people." His team also witnessed a 10 to 20 percent jump in ad performance when they matched the ad colors to the site, recognizing the sophistication of the blog audience. "The ads are respectful of the user," he says.

"In the beginning, probably 1 percent of our revenue came from AdSense revenue," Calacanis recalls. But over time, and after testing and optimizing AdSense features, this revenue grew more - from $1,000 to $3,000 a day – a 200 percent increase. While he used to view AdSense as a way to use unsold ad space, today he considers it to be a primary source of revenue for his business.

He advises other publishers to be methodical about testing, experiment, and try one or two new things at a time: "Set goals for yourselves around traffic, number of ads shown, ads per page, number of clicks and as you optimize AdSense, the revenue will follow."

I’m Always Wanting My Own Home-Based Business

First, let me tell you about what most people do to get their money for life. Being an employee.

I’d like to have my friend, let’s call him Andy, to represent these people. He wakes up in the early morning and prepares well before he goes to work. After giving his cute 3-years-old child a kiss, he starts his car engine ( he’s so lucky to have one ), then brummmm…. leaving his home, go to work. Other people who don’t have their own car, must walk fast, catch the bus, or… they’re gonna be late for work.

Until the next 8 hours, sometimes more, he’ll be having his busy time. Don’t try to interrupt him. Career is all in his mind. He does have a good job there in his office, and he obviously doesn’t want to loose it. Yes… he’s a serious Andy!!

He’ll be at home at around 6 pm. Spending his time with his family he missed that day. At 9 pm, all the lights inside his house will be usually turned off. It’s time to bed…

Wait a minute…

Do you think Andy get to sleep at that 9 pm? No, he doesn’t. I’ve told you, he’s a serious guy. He uses his time before sleep to recap his work that day, or get ready for his assignments tomorrow, while his wife and child start to sleep. After considering all is OK, then it’s time to bed for him.

That things happen day by day ( except for the weekend, of course ). At the end of the month, he’ll get his monthly salary, and then he will continue the same activities in the next days.

Well, that’s the short story about my friend doing his job everyday to earn money. A good money actually, from which he can live his life with his family, his own car and his own house. Not bad at all!

Me? I was a little bit like him. Nothing’s different except one thing. And that is a very BIG DREAM in my mind to have my own business in my own house. Nothing else, nowhere else…

My big dream said to me that I would be very pleased if I had some more time to spend with my family by working at home. Ideally, the money from this business should be as much as my money I got from my job, or even more. More time for taking care of my children and more money for life. Sounds great, isn’t it?

So I started to search the right business I can run at home. And you know what? It took time for about 2 years. From traditional kiosk, MLM, to planting indoor plants. But none of them made me feel happy, until I finally came across something. INTERNET.

I like computer very much. I used to design a database using MS Access, draw AutoCAD drawings, browsing, and harness any other application to ease my work. But at the first time, I didn’t know that computer and internet together will become a powerful money-machine.

I’ll tell you how internet interesting me to make money with it later…